ConsumerpulseWinter2023reportConsumer&Retail—March20232©2023KPMGLLP,aDelawarelimitedliabilityPArtnershiPAndamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternat...
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&副务CIO2PREFACE务筛务去的务务务务研研研务务去研务务务务确3PAge05务PAge10务PAge18务PAge30务CONTENTSPART11.12B2C务务务务务/6/1.2筛筛研务务务务对-务务务202120212022202220231216nn71.3的务务•20223务58...
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CONTENTS目录PATRT1两次爆发·快乐加倍两次爆发对双十一大促，对消费决策的整体影响两次爆发·快乐有别两次爆发阶段，消费人群、货品偏好与决策路径差异解析PATRT2PATRT3双倍快乐中的大促营销基于两次爆发背后的...
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©2022PAyPAlInc.Confidentialandproprietary.EuropePAyPAle-CommerceIndexNovember20222©2022PAyPAlInc.Confidentialandproprietary.AbouttheresearchThisresearchreportwasproducedbyPAyPAl,basedonastudycond...
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TheFutureofEcommerceSearchAthree-PArtresearchstudyconductedin2023uncoveringexpectationgapsbetweenwhatshopperswantfromsitesearch,whatbrandsthinkthey’redelivering,andwhatbrandsareactuallydelivering....
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001001PArtOnePArtTwoPArtThreePArtFourPArtFivePArtSixPArtSevenPArtEightPArtNine002-015016-036037-045046-058059-065066-073074-099100-101102-103新消费行业发展现状新消费品牌的「内」与「外」新消费人群调...
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©2022NielsenConsumerLLC.AllRightsReserved.E-commerceSuccessin2023andBeyondOctober27,20222©2022NielsenConsumerLLC.AllRightsReserved.MeetyourpresentersVaughanRyanMD,E-commerce,APACNielsenIQDidemSek...
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1THISIS2023LET’SFIGHT深圳地区「趋势研究·⽣活⽅式·细分画像·需求策略」Z世代消费者洞察华南SOUTHCHINA华南区域2⽬录Tableofcontents深圳Z世代社会⽂化趋势及成⻓历程故事19:30-19:45PArt1深圳Z世代⽣活⽅式...
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/23APACAPACRetailConsumerTrendsReportThreeTrendsThatWillTakeYouFromTable-StakesExperiencestoMemorable,Business-BuildingCXStrategies2023//INMOMENTTRENDSREPORTCOPYRIGHT©2023INMOMENT,INC.ALLRIGHTSRES...
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110DigitalCommerceM&AOverview1H20232022:Backto(new)normal?Waking-upfromaPAndemic-inducedhighAsseenintheM&AactivityduringthePAndemicyearsof2020and2021,theDigitalCommercesectorwasflyinghigh.Fromoneda...
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